TORONTO (May 8, 2018) – The Honda Indy Toronto is proud to announce that CAA South Central Ontario (CAA SCO) has been named the official roadside assistance sponsor of the the annual event held at Exhibition Place, July 13-15, 2018.
As part of its event activation, CAA SCO will provide the on track towing services for all race series competing on the 2.89-kilometer, 11-turn temporary street circuit during the weekend. Additionally, a national contest awarding Honda Indy Toronto VIP experiences is being run for CAA members.
“We’re excited to add CAA SCO as one of our new partners at this year’s Honda Indy Toronto. My own family are long time members and believers in the services that CAA has to offer,” said Jeff Atkinson, president of Honda Indy Toronto. “We look forward to expanding CAA’s presence on site and building awareness for the great variety of services that it has to offer people of all ages. As a service provider to the Honda Indy Toronto, CAA is demonstrating its capability and know-how to service most anything, from Indy cars to sports cars.”
This new partnership extends through 2020 and creates a strong CAA brand presence throughout the Honda Indy Toronto festival venue with trackside and spectator signage, public address and video announcements, client entertainment options and VIP experiences. CAA will also offer fan interaction opportunities and exclusive member rewards areas and experiences on site. In addition, CAA Members will have access to Member exclusive pricing on event tickets.
“The Honda Indy is an iconic Toronto event that brings families together to make memories and be entertained,” said Rhonda English, chief marketing officer, CAA SCO. “We are delighted that for the next few years, through this partnership, we can showcase the reliable roadside service we are known for in a unique setting, while introducing spectators to the many other ways that CAA makes bad days good and good days better.”
Friday, July 13th is Fan Friday at the Honda Indy Toronto; gates are open to race fans of all ages with a voluntary donation to Make-A-Wish® Canada, and is made possible through the generous support of the Ontario Honda Dealers Association. Kids 12 and under receive free general admission throughout the weekend when accompanied by a ticketed adult. For complete ticket pricing and event information, visit hondaindy.com or call 877-725-8849.
ABOUT CAA SOUTH CENTRAL ONTARIO
For over a hundred years, CAA has been helping Canadians stay mobile, safe and protected. CAA South Central Ontario is one of eight auto clubs across Canada providing roadside assistance, travel, insurance services and member savings for our over 2 million members.
ABOUT HONDA INDY TORONTO
Dating back to the first race in 1986, Honda Indy Toronto is a world-class motorsports festival which takes place annually on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto. The event features many attractions, including beer gardens, food trucks, interactive displays and activities, and charity events. As one of Ontario's largest annual sporting events, it has become a prestigious meeting place for some of the world’s fastest race car drivers including Marco Andretti, Scott Dixon, and Josef Newgarden, as well as Canadian racing greats James Hinchcliffe and Robert Wickens, including other past native Indy car drivers like Greg Moore, Alex Tagliani, Paul Tracy, and Jacques Villeneuve. The event is owned and operated by Green Savoree Racing Promotions, which also promotes The Honda Indy 200 at Mid-Ohio (July 27-29, 2018), Grand Prix of Portland (August 31-September 2, 2018), and Firestone Grand Prix of St. Petersburg (March 8-10, 2019).
For more information, visit hondaindy.com, ‘like’ its Facebook page @HondaIndyToronto or follow the event on Twitter @HondaIndy and Instagram @HondaIndy using #indyTO.
Media Inquiries:
For Honda Indy Toronto: Steve Bidlack, Manager Marketing and Communications
P: 419-884-4000 Ext. 4623 E: This email address is being protected from spambots. You need JavaScript enabled to view it.
For CAA South Central Ontario: Nadia Matos C: (416) 523-0663 E: This email address is being protected from spambots. You need JavaScript enabled to view it. or
Kaitlynn Furse C: (647) 227-7559 E: This email address is being protected from spambots. You need JavaScript enabled to view it.
