TORONTO (July 3, 2018) – Honda Indy Toronto is proud to announce that Molson Coors has extended its partnership with the event through 2020.  Miller Lite will be the official featured beer of the annual summer festival held at Exhibition Place, set for July 13-15, 2018.

Miller Lite, a classic and purpose-brewed light beer, will hold a site-wide serving license, so that festival attendees can enjoy Miller Lite across the grounds including at the brand new ‘Miller Lite Deck’.  This location on the west end of Thunder Alley, between Turns 4 and 5, adds another great space for fans to gather. 

“For decades, Miller Lite has been a proud supporter of car racing as a beloved North American sport and pastime,” says Joy Ghosh, Sr. Director of Marketing, Miller Trademark.  “The fandom and energy only increase around the magnitude that is the Honda Indy.  We’re proud to add to the whole experience as the light beer that’s never light on taste.”

“Thanks to Miller Lite, festival-goers with general admission access can experience new areas to sit back, relax and recharge while enjoying the events on and off the track,” said Jeff Atkinson, president of Honda Indy Toronto.  “Food and beverage offerings are key amenities to any special event, and having Miller Lite involved will help us elevate the experience.”

Molson Coors has been associated with Honda Indy Toronto since 2015, and the company held the title sponsorship of the event starting in 1986 to 2006.  This year marks the first year with Miller Lite as the featured beer.  Festival-goers can also enjoy some of the other beers form the Molson portfolio, including Miller High Life. 

A full-site serving license, expanded point of sale sites and locations to watch the weekend’s events unfold add up to a variety of options for fans to enjoy a Miller Lite.  The ‘Miller Lite Deck’ and the Pinty’s Pub & Grill at Turn 1 are open for general admission ticket holders.  Both these areas promise to be a great place to gather with friends in an active, festive area and will feature interactive fan programming throughout the weekend.

July 13th is Fan Friday presented by the Ontario Honda Dealers.  Gates are open free to fans on Friday with a voluntary donation in support of Make-A-Wish® Canada.  Kids 12 and under receive free general admission throughout the weekend when accompanied by a ticketed adult.  For complete ticket pricing and event information, visit hondaindy.com.

ABOUT MOLSON COORS

With a story that starts in 1774, Molson Coors has spent centuries defining brewing greatness. As one of the largest global brewers, Molson Coors works to deliver extraordinary brands that delight the world’s beer drinkers. From Coors Light, Coors Banquet, Miller Lite, Molson Canadian, Carling, Staropramen and Sharp’s Doom Bar to Leinenkugel’s Summer Shandy, Blue Moon Belgian White, Hop Valley, Creemore Springs and Crispin Cider, Molson Coors offers a beer for every beer lover.

Molson Coors operates through Molson Coors Canada, MillerCoors, Molson Coors Europe and Molson Coors International. The company is not only committed to brewing extraordinary beers, but also running a business focused on respect for its employees, communities and drinkers, which means corporate responsibility and accountability right from the start. It has been listed on the Dow Jones Sustainability Index for the past seven years.  To learn more about Molson Coors Brewing Company, visit molsoncoors.com, ourbeerprint.com or on Twitter through @MolsonCoors.

ABOUT THE HONDA INDY TORONTO

Dating back to the first race in 1986, Honda Indy Toronto is a world-class motorsports festival which takes place annually on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto. The event features many attractions, including beer gardens, food trucks, interactive displays and activities, and charity events. As one of Ontario's largest annual summer festivals, it has become a prestigious meeting place for some of the world’s fastest race car drivers including Marco Andretti, Scott Dixon, and Josef Newgarden, as well as Canadian racing greats James Hinchcliffe and Robert Wickens, including other past native Indy car drivers like Greg Moore, Alex Tagliani, Paul Tracy, and Jacques Villeneuve. The event is owned and operated by Green Savoree Toronto, ULC, whose affiliated companies also promote The Honda Indy 200 at Mid-Ohio (July 27-29, 2018), Grand Prix of Portland (August 31-September 2, 2018), and Firestone Grand Prix of St. Petersburg (March 8-10, 2019).

For more information, visit hondaindy.com, ‘like’ its Facebook page @HondaIndyToronto or follow the event on Twitter @HondaIndy and Instagram @HondaIndy using #indyTO.

Media Inquiries:

Steve Bidlack, Manager Marketing and Communications

419-884-4000 Ext. 4623 (office) or This email address is being protected from spambots. You need JavaScript enabled to view it.