Honda Indy Toronto signs sponsorship agreement with BMO Financial Group to showcase BMO World Elite MasterCard

June 28, 2011 (Toronto) – Honda Indy Toronto announces the addition of BMO Financial Group to its list of sponsors as part of a one-year agreement that grants BMO the title of Financial Services Sponsor along with the right to showcase its latest travel rewards card, the BMO World Elite MasterCard.

“Just like IndyCar fans, our customers have the desire to enjoy life’s rewards in the here and now,” said Su McVey, VP Customer Communications and Marketing at BMO Bank of Montreal. “Our partnership with the Honda Indy Toronto will allow us to provide BMO World Elite customers with special benefits and exclusive experiences, while helping us generate strong awareness of the BMO World Elite advantages amongst a perfectly-suited audience of IndyCar fans.”

The sponsorship package developed by Honda Indy Toronto specifically for BMO World Elite MasterCard focuses on hospitality and corporate ticket holders.

“The event brings people together,” said Charlie Johnstone, Vice President and General Manager of Honda Indy Toronto. “Some gather for the motor sports, others for social reasons and still others for business purposes. Sponsors appreciate this multi-faceted and diverse audience. We are pleased to see how thoroughly corporate leaders have supported us since we took ownership of the race.”

About Honda Indy Toronto

The Honda Indy Toronto takes place on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto. With 25 years of Indy car racing history in Toronto, the Honda Indy Toronto is among the most respected motorsports events in North America and includes the fastest racing series on the planet, celebrity athletes, and a week-long festival of live entertainment and interactive activities. For more information, visit


About BMO World Elite MasterCard

BMO Financial Group is the largest MasterCard issuer in Canada. BMO World Elite MasterCard is BMO's latest travel rewards card, offering no flight blackout periods or seat restrictions of any kind, and the ability to use points to cover all flight charges, including taxes, fuel surcharges and booking fees, for true no-cost travel. The 15,000 welcome bonus points for new World Elite customers is enough for a short haul return flight. Other features of the card include international airport Priority Pass Lounge Access, luxury merchandise, one-of-a-kind experiences such as spa and gourmet getaways, 21-day out-of-country medical travel insurance, zero fraud liability, and much more.

- 30 -

Media Information:

Kathleen Stelmach                                                     
Office: (416) 341-9929 ext. 227
Cell: (647) 830-0354
This email address is being protected from spambots. You need JavaScript enabled to view it.


BMO Bank of Montreal

Ralph Marranca, Toronto
(416) 867-3996
This email address is being protected from spambots. You need JavaScript enabled to view it.