Honda Indy Toronto shifts into race mode with 25-day countdown party to celebrate 25 years of racing in the streets of Toronto

Media and the general public are invited to a special event that will begin the 25-day countdown to the 2011 edition of the Honda Indy Toronto. The event will mark 25 years of racing on the streets of Toronto. Festivities will take place on Wednesday, June 15 as Bloor Street shifts into race mode with an IndyCar-themed party featuring 2011 Indy 500 pole winner Alex Tagliani, in front of William Ashley’s flagship location at 55 Bloor Street West.

Since no party is complete without a cake, the event will reveal one of the most extraordinary cakes in the city, which will resemble the track where the world’s finest drivers will compete July 8-10. The 2011 Honda Indy Toronto will cap off celebrations by announcing its entertainment line-up for the event and by revealing a breathtaking William Ashley display involving an IndyCar parked on bone china teacups.

This milestone in the Toronto sports scene will only come once, so don’t miss the celebration!


Kevin Savoree, Co-Owner, President and COO, Green Savoree Toronto
Charlie Johnstone, Vice President and General Manager, Honda Indy Toronto
Jean-Marc Leclerc, Assistant Vice-President of Marketing, Honda Canada Inc.
Alex Tagliani, 2011 Indy 500 Pole winner, Sam Schmidt Motorsports
Mark Dilley, Jason Hathaway, Scott Steckly and Don Thomson Jr., NASCAR Canadian Tire Series
PJ Groenke, Ryan Blanchet and Sasha Anis, Castrol Canadian Touring Car Championship
John Farano, Ferrari Challenge
Jackie Chiesa, General Manager, William Ashley
Barbara and Monja, Owners of CakeStar
Wednesday, June 15, 2011
11 a.m.
William Ashley (Manulife Centre)
55 Bloor St. West
Toronto, ON M4W 3V1

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For more information, contact:
Kathleen Stelmach / Sayurie Naidoo
Office: (416) 341-9929 ext. 227 / ext. 230
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