Honda Indy Toronto turns the corner and marks bright new era with successful 2010 event

Toronto, ON (July 19, 2010) – The 2010 edition of the Honda Indy Toronto, Ontario’s largest annual sporting event, was a success according to organizers Green Savoree Toronto, ULC. The assessment is based on feedback from customers, sponsors, teams, series, vendors and other partners, as well as clear indications from around the track and race week activities.

“There were crowds and action everywhere around the track and throughout race week,” said Kim Green, owner and chief executive officer of Green Savoree Toronto. “We looked back at last year and learned a lot and we’ll keep on doing that, year over year. We have a five-year plan in place, and I’m happy to say we are right on track.”

By mid morning on Sunday, people were queuing up at the Budweiser and Hooter beer gardens, the IZOD Stage and for interactive experiences such as the Honda Pit Challenge, the Pizza Pizza Family Zone, the Schick Hydro Blast station and other stands throughout Thunder Alley.

“The event was a success thanks to the contribution of so many committed people, organizations and government partners,” said Kevin Savoree, owner and chief operating officer, Green Savoree Toronto. “In particular, it’s nice to hear such positive feedback from so many partners. The drivers, for example, love racing in Toronto because of the crowds, knowledgeable fans and exciting atmosphere. We can all be proud.”

Fans enjoyed non-stop action from the moment the gates opened on Friday morning to the final checkered flag on Sunday. In Saturday’s main event, Andrew Ranger led from pole to win the Canadian Tire Jumpstart 100. Then on Sunday, JK Vernay took his fourth win of the season in Firestone Indy Lights only hours before the IZOD IndyCar Series event in which Will Power made a late pass to secure his fourth win of the season.

“It’s been a fantastic weekend and we plan to keep on building year after year,” said Charlie Johnstone, vice president and general manager. “We’re already thinking of next year, which will be the 25th anniversary of Indy car racing in the streets of Toronto.”

One of the most impressive - yet unreported - highlights of the event was the extent to which sponsors, teams and drivers rallied behind charitable causes. On Thursday, the Run, Walk ‘N Wheelathon raised more than $25,000 for the Sam Schmidt Paralysis Foundation and Shoot for a Cure and, through a variety of consumer promotions, Honda Canada and the Ontario Honda Dealers Association were able to raise more than $50,000 for Make-A-Wish® Canada. Other charitable beneficiaries related to the race included and SickKids.

About Honda Indy Toronto
The Honda Indy Toronto, Ontario’s largest annual sporting event, takes place from July 16 to 18 on the streets surrounding Exhibition Place near Lake Ontario and downtown Toronto.  With more than two decades of Indy car racing history in Toronto, the Honda Indy Toronto is among the most respected motorsports events in North America and features a festival-like atmosphere that includes the fastest racing series on the planet, celebrity athletes and three action-packed days of live entertainment and interactive activities. For more information and to purchase tickets visit or call 877.503.6869.

Media information:
Kathleen Stelmach
Office: 416-341-9929 ext. 227
Cell: 647-830-0354
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